The right tech, to the right people, at the right time.

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R&A LogoThe FA Logo
The Open Logo
ironman logoBrentford Football Club LogoUK and Ireland UEFA bid logoWest Bromwich Albion logoHamptons LogoBHA LogoAIG Women LogoMetrix LogoWorld Sports Photography LogoTeam Brit Logo

We are the world's leading Sports Tech VC

Our mission is to improve performance and profitability in sport through the use of the right technology.

We offer a unique perspective

We operate in the space between rights holders, tech companies and investors. Our deep industry knowledge of these three sectors, and the connections between them allow us to offer a unique perspective and service that no other VC can match.

We do things differently

Sport tech funds typically say that they make investments in the best tech companies they can find. We look at investments the other way around.

We find the tech companies that deliver the best results for sport organizations. When that happens it is also the best investment for the investor.

We know what is takes to achieve success

We believe the classic VC due diligence process is broken. It is too quick, too superficial, and too inefficient. Our approach is to be more rigorous and thorough over a longer period of time, de-risking the investment process. We call this Deep Due Diligence (DDD).

We maximise sport tech investment opportunities by identifying the tech that brings the optimal impact to the sport world.

Get in touch

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Stand Out From the Crowd

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Streamline Your Process

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Ensure Brand Consistency

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Measure Your Impact

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Measure Your Impact

Measure Your Impact

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Measure Your Impact

Measure Your Impact

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Measure Your Impact